Melanie Parthe new Head of Marketing Building Distribution at Botament

On 01 September 2021, Ms. Melanie Parthe assumed responsibility as Head of Marketing Building Distribution at Botament GmbH.

Within the Botament GmbH and Ultrament GmbH group of companies, she is the contact person for the national and international strategic orientation of the specialist building materials trade and DIY stores sectors and is responsible, among other things, for the further development and strengthening of the brand presence in B2B and B2C. In addition, Ms. Parthe is responsible for the planning and implementation of an integrated brand and communication strategy as well as for the development and expansion of online marketing. In her position, she manages a team of several people.

After completing her International Management studies, Ms. Parthe first worked for Botament as Deputy Marketing Manager for six years before assuming the position as Botament’s Marketing Manager in July 2020.